Welcome to
The Now

Welcome to The Now, where renting isn't just about finding a place to live—it's about embarking on a journey of discovery and delight. Immerse yourself in our curated collection of properties, each meticulously crafted to offer an unparalleled fusion of luxury, culture, and technology. Join us in redefining the rental experience as a celebration of creativity, diversity, and the boundless opportunities that L.A. has to offer.